101: Andrew Lock: Tips & Tricks on How to ROCK at Marketing
Today’s genius is Andrew Lock. Andrew is a British chap who's one of the world’s leading experts in unconventional marketing. He’s the author of 6 best-selling business books, a popular keynote speaker, and last but not least, since 2008 he’s produced and presented the very popular video podcast and WebTV show for entrepreneurs called “Help My Business!” which is currently #1 on iTunes. You can connect with Andrew at helpmybusiness.com.
In today's conversation we discuss:
Provide value without asking for anything in return
Everything is marketing and marketing is everything
Marketing is how people perceive the quality of your business