110: Lee Caraher: Master of Public Relations

Today’s genius is Lee Caraher. Lee started Double Forte in 2002 as a new kind of communications firm designed to provide the best service in the business. Previously EVP at Weber Shandwick, president and founder of Red Whistle, and VP of SEGA, Caraher has managed multiple offices and hundreds of people of all ages, and was named in the 40 under 40 by industry publication PRWEEK. She serves on the boards of KQED Public Media and Grace Cathedral. She is a member of Entrepreneurs Only. Caraher holds a BA in medieval history from Carleton College, which she finds useful every day. She lives with her husband and two sons on the San Francisco Peninsula.… you can connect with lee at double-forte.com
In today's conversation we discuss:
  • How to write successful web copy
  • What kind of message should you be sending out to your customers
  • What you REALLY need to have an online presence
  • How to manage your twitter account the right way

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