What opportunities could you be passing up by simply not hearing what your customers are actually saying? Ever wonder why people like Tony Robbins are so darn compelling to thousands of people? Hint: It’s not because he has big hands. It’s because Tony and others like him use excellent listening skills coupled with a little help from our good friend NLP (Neuro Linguistic Programming) If you were here with me right now I would be nodding yes while I asked you those questions and following up with other questions that end with the answer “Yes”…then asking you to give me $10,000 for an hour private session with me. But that is another topic for another day.
Today we are going to talk about listening to your customers. If you checked your email 3 times since starting this blog you have proved my point already. But for those of you faithfully reading on here is a fun fact.
We think much faster than we speak so if you are listening to someone, chances are that you’ve got a bit of spare capacity laying around. People speak at approximately 1/4 the speed you think. This is a big part of why it is so easy to be distracted. We have become so used to not really listening that we miss out on key components of what that person is really telling you.
Imagine being able to read your customer’s mind. To know what makes them tick, what keeps them up at night, what their dreams are. You could practically sell them anything at any price if you knew the answer to their deepest darkest fears and hopes. Before you go investing in psychic readings and tarot cards, that reality is actually much more attainable than you think.
Practice active listening. Pay attention to whether or not you are actually listening, not just hearing words. A clue to whether or not you are actively listening is if you are bored or not. If you’re bored, you aren’t listening.
Everyone is interesting. When you pay exquisite attention to a customer when they are speaking, you will be shocked at what you learn. You can get great insight into what circumstances formed them into the person before you and that information, my friend, is invaluable.
Next step is to ask them questions to clarify what you think you heard. Use their actual words in the question, this will show them that you were actually listening and give you crystal clear insight into what your potential client wants while inviting them to elaborate and engage.
Now that you completely understand your customer you can give them excellent service which keeps them coming back again and again. It costs you virtually nothing and can build customer relationships and trust that will make you money!
Yes, it really is that simple. Here is your chance to prove what a good listener you are and leave a brilliant comment below for Genius Nation to vibe on !!!!!!!!!