105: Kim Walsh Philips : Direct Response Social Media
Kim Walsh-Phillips, @KWalshPhillips, is the award-winning Speaker, Author, Podcaster and CEO of Elite Digital Group, a direct-response social media agency. Kim has brought in over a billion dollars through her clients with her laser focus on increasing their revenue through direct-response marketing. She is author of "No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing," with Dan Kennedy. Kim also leads the top-ranked podcast, "Facebook Sales Strategies," on Itunes. She resides with her very tall husband who is often asked to get things down from the ridiculously tall cabinets in their house and their two glitter and all things pink obsessed daughters Bella and Katie just outside of NYC.
In today's conversation we discuss:
Direct Response Social Media
Why you should never accept that Social Media Marketing isn't measurable
How to target your marketing for REAL results
Why you can't just copy what other companies are doing on Facebook