059: Dorie Clark: Crushing it With Inbound Marketing


Links Mentioned in This Podcast

Today’s guest is Dorie Clark, a former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, Forbes, and Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, Dorie is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, and the like.

An Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business Dori has guest lectured at Harvard Business School, Stanford University’s Graduate School of Business, Wharton, MIT Sloan School of Management, and more. She is a frequent guest on MSNBC and appears in worldwide media including NPR, the Wall Street Journal, and the BBC.

In today’s conversation we discuss:

  • How to use blogging the right way
  • Why creating your own narrative is so crucial to your marketing
  • What can you outsource and what you should invest time in learning yourself

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