108: Alex Berman: Can Cold Email Transform Your Business?
Today’s genius is the Chief Marketing Sumo for InspireBeats, Alex Berman. Alex is responsible for generating over $12 million dollars in B2B leads this year. He and the team at InspireBeats have sent over 1 million cold emails to funded startups and software as a service companies in the last two years, and he's here to show how you can do the same in your business.
In today's conversation we discuss:
What crucial part of lead generation you might be missing
How to get potential customers to THANK you for cold emails
Ninja tactics to personalizing emails to complete strangers